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Netflix Vs. Blockbuster Revisited: How One Company Outsmarted the Other



Fred Wilson has a few posts about the power of business model innovation (first in 2006 here) and revisited in July 2019 here. He makes the argument that business model innovation can be more disruptive than technical innovation.




Netflix Vs. Blockbuster Revisited




Folks looking for that summer blockbuster thrill, search no further than The Old Guard. Based on the superhero comic books of the same name, director Gina Prince-Bythewood's movie sucks viewers into a slick, well-crafted world of action and narrative that isn't particularly unique but delivers its formulaic pieces with enough precision to keep you invested.


This year HBO Max is basically becoming the streaming home of all the best movies of 2021, including King Richard, Dune, and West Side Story. As for films from 2022, HBO Max will be rolling out remakes of old favorites like Father of the Bride and new streaming movies including Batgirl. But that's not all. You'll also be able to stream new blockbuster hits like The Batman and Oscar nominees including Drive My Car.


According to the New York Times, blockbuster features are in short supply for theater chains. Properties like the Halloween franchise and Top Gun served theaters well for the latter half of 2022, with Top Gun: Maverick sitting at number one in the year's box office earnings globally. However, 2022 was a notable year for movie reboots, from Haddonfield slashers to Super Hornets in the sky, but was it completely a year of reboots?


Batman has been one of the most revisited superhero franchises over the last 50 years. Adam West, Michael Keaton, Ben Affleck, and Christian Bale have all masked up to defend Gotham City, and, in 2022, Robert Pattinson followed suit and became the newest face to the franchise in Matt Reeves' The Batman. The film is certified fresh on Rotten Tomatoes, and received overall positive feedback, currently remaining in the top ten highest-grossing movies of the year. It is hard not to ask yourself if the release of the film was really necessary, especially with the last Batman films having ended not too long ago. Yet, the same can be said about the Spider-Man franchise that was rebooted after Sony sold the rights not long after the release of The Amazing Spider-Man 2.


Superhero films almost always profit well at the box office, whether it be from reboots or spin-offs, and The Batman will see its sequel released in 2025. 2022 also saw the release of Doctor Strange in the Multiverse of Madness and Morbius, which are both original ideas that weren't reboots of any other superhero films released prior. However, one animated space ranger had his very own featured released this year as one of the summer's blockbuster films: Lightyear focused on Buzz (voiced by Chris Evans) and his journey to defeat Zurg. The animated feature is neither a sequel nor a prequel to the Toy Story franchise and stands as a reboot of a franchise character.


Top Gun is certainly not a film you'd think of when revisiting older movies that could or should have a sequel. However, Top Gun: Maverick is still sitting at number one on the highest-grossing films for the year, and it doesn't seem to be going anywhere anytime soon. Even with the release of James Cameron's Avatar: The Way of Water slowly creeping up the ladder, Maverick still has a killer chokehold on the global box office. The first film was released in 1986 and was relatively popular at the time, even having a Nintendo game based on the film. Out of all the films released in 2022, Top Gun: Maverick seems to be an audience favorite and the most successful by far. The notion as to why is simple. The film is reminiscent of what it takes to get audiences in theater seats and what it truly means to be a major blockbuster release.


Top Gun wasn't the only 80s movie to get revisited this year. In May, released directly to Peacock and theaters, was a remake of Firestarter that even Zac Efron couldn't keep burning. Although Stephen King revealed that he prefers the remake to the original, Firestarter was a retelling that didn't need to happen and ultimately should have stayed in the 80s where it belongs. With a certified 10% score on Rotten Tomatoes, it is clear that the film sits with Texas Chainsaw Massacre as far as reboots go.


Despite the dismal appearance of the year's release list, 2022 saw its fair share of original ideas across all genres. The year was kind the horror genre with Ti West's X and Pearl being released, alongside Fresh, Nope, The Black Phone and Barbarian. In addition to superhero films, The Lost City saw the return of Sandra Bullock in a blockbuster released comedy, as well as David Harbour's holiday film, Violent Night. So, was 2022 the year of reboots? That's really up to the personal taste of the viewer.


D.W. Griffiths' hugely controversial silent movie landmark follows the fortunes of two rival families on opposing sides during the Civil War and Reconstruction. The use of blackface, racist stereotypes and heroic Klansmen grates horribly today, teaching modern audiences an uncomfortable but necessary history lesson. 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